10th October 2023

SPORT1 Business launches live commerce for brands and retailers

Powered by MOVEX | Live Shopping, SPORT1 Business now offers brands and retailers a complete live commerce package.

SPORT1 Business launches live commerce

SPORT1 GmbH, Germany’s biggest multichannel sports platform, has delivered high-quality sports coverage, live broadcasts, and entertainment for fans in Germany and Europe for years.

But that's not all – SPORT1 has also made a name for itself in the world of teleshopping, producing live shopping shows for various brands and companies.

Now, they are channeling this expertise by launching BRANDSOME, a new end-to-end commerce platform with a complete live shopping package – from production of live shows to broadcasting across all channels.

We are very excited that SPORT1 has chosen MOVEX | Live Shopping to run on their BRANDSOME platform, providing retailers and companies with direct online store integration and cross-media interaction with their target groups

Matthias Reichert, CCO SPORT1 GmbH: “With the launch of BRANDSOME, we offer a powerful new sales channel – and by integrating MOVEX | Live Shopping, we can rely on a scalable software with top features for easy show set up, swift moderation of live chats and individual video libraries. We thank OSP for the great partnership and flexibility to bring this platform to live.”

After the launch in June, BRANDSOME quickly gained new customers and just announced their partnership with MediaMarktSaturn, whose first live event successfully streamed on September 18th: see recording in the BRANDSOME media library.

More news

How to Boost Your Black Friday Sales Efficiently

Everything you need to know to implement a live shopping strategy for global shopping festivals.

SPORT1 Business launches live commerce
Live commerce for brands and retailers

Powered by MOVEX | Live Shopping, SPORT1 Business offers brands and retailers a complete live commerce package.

Whitepaper: Benefit from live shopping in your business
Benefit from live shopping in your business

This guide makes interactive shopping a success. Practical instructions on how to realise your first live shopping event.

Man with smartphone chats with AI chatbot
Conversational Commerce and Generative AI

How retailers benefit from using chatbots and AI in ecommerce.

Live Shopping launch at Grube
Live shopping launch at GRUBE

Set-up of MOVEX | Live Shopping for interactive shopping during livestreams.

Start Live Shopping at EMP
Start of live shopping at EMP

Successful launch of MOVEX | Live Shopping for interactive video commerce.

MOVEX | Live Shopping im Einsatz bei OTTO – Samsung Show
OSP launches Live Shopping Software at OTTO

Successful start for MOVEX | Live Shopping with 23,000 viewers at first OTTO live show with the new software.

Whitepaper: AI in Digital Commerce

Find out which application potentials artificial intelligence offers in digital commerce and what you should consider when implementing it.

Whitepaper: Live Shopping – Vertriebskanal der Zukunft?
Live Shopping: sales channel of the future?

Learn more about the potential and implementation of the e-commerce trend from Asia in our whitepaper.